Business Analytics for the CFO’s Function (Currently Unavailable)

Author: Gary Cokins

The CFO function is experiencing a shift from beyond financial reporting to dealing with and reporting non-financial information. Finance people are increasingly involved with creating and monitoring performance measurements. But do they know how to identify the appropriate measures? Their task should not be about what can be measured but what should be measured. And don’t stop there. This is not about just monitoring the dials of a scorecard or dashboard, but moving the dials. The decisions involved to improve performance require analytics of all flavors.

Publication Date: July 2016

Topics Covered

• Enterprise Performance Management
• Opportunities for the CFO
• Business intelligence versus business analytics versus decisions
• Measuring and Analyzing Customer Profitability
• Good versus Bad Customers
• Unrealized Profits
• Migrating Customers to Higher Profitability

Learning Objectives

• Identify issues with focus strategies within the contemporary business envrionment
• Apply proactive business approaches when engaged in business analytics
• Analyze customer sales volumes in relation to profits
• Develop strategies to increase customer profitablity

Level
Basic

Instructional Method
Self-Study

NASBA Field of Study
Finance (1 hour)

Program Prerequisites
None

Advance Preparation
None