Author: Jeffrey S Pawlow
Note: No CPE credit is awarded for this on-demand webcast. This product is for reference only. Run time: Approximately 2 hours. Materials include handout of PowerPoint slides. On-demand webcast originally broadcast live on November 30, 2010. In today's challenging economic climate, CPA firms are tightening their belts and strategically trying to accomplish more with less. This frugal philosophy extends to their practice development function as well, with savvy firms insisting on a demonstrated return on their marketing investment. In 5 under $5,000, Jeff Pawlow, the CEO and Managing Shareholder of The Growth Partnership, lays out 5 sure-fire best practices to jump start your firm toward sustainable, profitable growth. As the former marketing director at a Top 50 firm and the recipient of 7 marketing achievement awards, including two consecutive "Best of Show" awards, Jeff's practical "in the trenches" experience will help prepare you to successfully implement these proven strategies within your firm. As an additional bonus, participants in this webinar will be given access to a private online portal where they can download electronic versions of the tools that support these five initiatives for unlimited use within their firm. Trying to grow on a budget? This course is for you!
You can view the on-demand webcast at your own pace (using fast forward and rewind controls). In addition, supporting materials are available for download. You can view the program at any time and as often as you like. You have access to the recording for one year from date of purchase.
Designed ForPractitioners looking to jump start their firm toward sustainable, profitable growth.
Learning Objectives
LevelBasic
FormatOn-demand webcast
NASBA Field of Study Marketing (0 hour)
Program PrerequisitesNone
Advance PreparationNone
