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Advanced Internet Research Techniques for Accountants(Completed)
Date: Wednesday, March 24, 2010
Instructor: Garrett Wasny
Begin Time: 9:00 am Pacific Time
10:00 am Mountain Time
11:00 am Central Time
12:00 pm Eastern Time
CPE Credit: 4 hours for CPAs

Are you a Google zombie? When you search the Internet, do you type a word or two into Google.com, hit enter and hope for the best? Then repeat. Over and over. If so, you don't know what you're missing! Actually, you're missing 99% -- yes 99% -- of online information and tapping only a tiny fraction of Google's search power.

Practical, concise and fun, Advanced Internet Research Techniques reveals how CPAs and other knowledge professionals can exponentially improve their online search skills, immediately increase their web productivity and instantly transform how they use the web in their business, career and life. Even if you think you're web savvy and proficient with Google, you are absolutely guaranteed to learn new search strategies, techniques and tools that will take you to the next level of online intelligence gathering.

This seminar will provide participants with the knowledge and skills they need to more efficiently and confidently use a wide range of Google search applications and other web scanning tools. The course reveals highly effective yet seldom-used search strategies you can put to use immediately and apply every time you’re online (which is all day, every day for many). You’ll see instant and measurable results and wonder why you didn’t learn this sooner (and why it’s not more widely known) because the techniques are so simple and literally right at your fingertips.

Who Should Attend
Practitioners at all levels who use the Internet (and who doesn’t?). The seminar is especially relevant for practitioners who rely on the web to gather information on clients, business leads, industry developments and changing government regulations (and who aren’t?). Knowing how to search for and retrieve this and other material – quickly, accurately, efficiently – are a business-must in today’s digital age, especially for thought leaders like CPAs.

Topics Covered

  • Why study web search?
  • Google is great but it’s not perfect.
  • Quick search boosters.
  • Google search tools.
  • Google is not enough: other search applications.
  • Search tags: adding time, place and lingo words to increase search accuracy.
  • Google yoga: how to zero-in and drill down using Google search commands.
  • Google yoga: how to zero-in and drill down using Google search commands.
  • How to create Google “super alerts.”
  • Google plug-ins
  • Learning Objectives

  • Set up a Google account that opens the door to member-only Google apps and search tools.
  • Tap Google’s enormous search power which is far more than a single search engine but a huge suite of 200+ different search applications, each of which scan the web from different angles, focus on different content and deliver different results.
  • Instantly access 10+ times more information in any Google search using one simple link that’s on every Google search results page but hardly anyone ever sees or uses.
  • Get the latest and best information to come to you using a variety of web alert services that continually search the Internet for you around the clock.
  • Automatically monitor your favourite websites and be instantly notified when they’re updated or changed.
  • Create an online research dashboard that aggregates information feeds from all over the web in one place.
  • Personalize your online experience by using a customized Google start page that offers hundreds of gadgets and themes (or create your own from scratch).
  • Search Google from your cell phone or mobile device.
  • Tap scores of alternative search services – from vertical search engines to information-mosh pits to online classifieds – that deliver information you’ll never find on Google.
  • Increase search accuracy using time, place and lingo “tags” in your search strings.
  • Uncover hard-to-find information using Google “yoga” techniques which scan for specific phrases, filetypes, domain names, links, titles and more.
  • Discover new content by creatively leveraging language and words.
  • Create Google “super alerts” that slice through the cyber-clutter and automatically generate and deliver the most relevant results on any topic -- direct to you – without lifting a finger.
  • Level
    Basic

    Format
    Live webcast

    Instructional Method
    Group: Internet-based

    NASBA Field of Study
    Specialized Knowledge and Applications (4 hours)

    Program Prerequisites
    None

    Advance Preparation
    None

    Registration Options
    Individual
    Group

    Fees
    Regular Fee$99
    Group Fee$79
    Value Pass Fee$0




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